eBay Strategies
Book Review

By Dale Farris, Secretary Golden Triangle PC Club June 2005 General Overview eBay Strategies is the savvy business book for established eBay sellers who want to break through to the next profit tier! Author Scot Wingo, a leading authority in the online auction industry, has captured best practices from 3,000 of eBay's most successful businesses and crystallized them into 10 proven strategies for taking your eBay business to the next level. Whether you are just getting started selling on eBay or have been at it for years, the proven methods presented in eBay Strategies will take you beyond the basics, helping you maximize your business while avoiding common mistakes that cost you time and money. If you're dreaming of greater success on eBay, get ready to turn dreams into reality! Rather than just compile a collection of eBay tips and techniques, instead author Wingo has prepared a smart collection of 10 proven methods to maximize any eBay business. This approach results in a work that is going to be of great value to anyone seriously interested in opening a business that integrates buying and selling through eBay. The author has developed this solid work on eBay business around his ten (10) eBay strategies. These include: Know Your Critical eBay Vitals Set Your Strategic Goals Understand and Leverage the eBay Sweet Spots Understand the eBay Price/Velocity Curve Use the Perception-of-Scarcity Strategy Use the Second-Chance-Offer Strategy Optimize Your eBay Search Results Build Your eBay Brand Explore Other Channels Use and eBay Dashboard His Five P's of eBay include Placement, Product, Price, Promotion, and Performance. Features Drive to $1 million and beyond--learn how to break through the "eBay plateau." Discover winning strategies created specifically for eBay. Learn to use the "Five P's"--Product, Price, Promotion, Placement, and Performance--to think strategically about your eBay business. Participate in the eBay Strategies companion blog and eBay discussion group. Stop making the killer mistakes that keep you small. Beat your toughest competitors, whoever they are. Control costs: fees, shipping, deadbeat customers, and more. Sell MORE with less effort. Table of Contents This book's nine (9) chapters include the following: Ch 1 - Why Build a Great eBay Business? Ch 2 - Building a Foundation for Your eBay Business Ch 3 - Introducing the Five P's: The Strategic eBay Framework Ch 4 - Product Ch 5 - Price Ch 6 - Promotion Ch 7 - Placement Ch 8 - Performance Ch 9 - Putting the Five P's to Work Author Scot Wingo About the Author Scot Wingo is a co-founder of Stingray Software, an MFC extension company. In addition, Scot is president and CEO of ChannelAdvisor, which provides auction and marketplace management software and services to a wide range of companies, including IBM, Best Buy, Dell, Glacier Bay DVD, and 47th Street Photo. ChannelAdvisor processes more than $30 million each month in transactions on eBay and has won two eBay Star developer awards. ISBN August 10, 2004 First Edition 0-321-25616-6 Price $19.99 $28.99 CAN Features 336 pages; preface; figures; tables; screen shots; key concept summaries; appendix; glossary; index Targeted Customers This is a solid a work on maximizing the power of eBay for any business. Anyone with a serious interest in expanding their business, or even starting a business using the powerful resources available from eBay should seriously consider getting a copy of author Scot Wingo's marvelous guide to boosting sales by taking advantage of all eBay has to offer. About Prentice Hall Professional Technical Reference Prentice Hall Professional Technical Reference (PHPTR) is a respected publisher of quality computer science and engineering books and software for technical professionals. 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