Marketing Plan Pro 2006 (v.9)  

By Dale Farris, Reviews Coordinator Golden Triangle PC Club May 2006 General Overview PaloAlto Software's Marketing Plan Pro 2006 (v.9) provides a super software program that enables you to quickly create a marketing plan. Once you have installed the program, it gets right to work for you. Designed especially for marketing experts, Marketing Plan Pro 2006 allows you to focus on the strategy behind your plan. Focused and complete, it takes care of all formatting and calculations. Whether you are a self taught marketing executive or an MBA, you will benefit from the organization and streamlining that this program will bring to your marketing strategy. No other marketing planning software compares with this adaptable power for planning. Its collaboration tools and detailed financials make Marketing Plan Pro 2006 the right choice for you. Complete Marketing Package Marketing Plan Pro includes everything you need to create a professional, complete and accurate marketing plan. Whether you are presenting a marketing plan to your department, working for a Fortune 500 company or simply looking for a marketing direction for your small business, Marketing Plan Pro has all the tools and features you need. Implement Your Marketing Plan Not only will Marketing Plan Pro help you build a detailed custom marketing plan, but it will help guide you in the actual use and implementation of your new plan. Make a measurable difference in your business by following the new marketing plan you generated with the help of Marketing Plan Pro. Create a Marketing Plan – Fast and Easy Jump start your new marketing plan using the sample marketing plans included in the software. With over 70 detailed sample marketing plans, you're never without an idea or direction for your own marketing plan. Save yourself hours of work by using the proprietary EasyPlan Wizard. The EasyPlan wizard walks you through the detailed setup of a marketing plan and makes it easy to generate a marketing plan based on your specific needs. Marketing Plan Pro gives you the power to create a custom marketing plan quickly that is specific to your business and industry! Guaranteed Quick and Easy – No Risk If you are unhappy for any reason, you can return the software for a FULL REFUND within 60-days of the purchase date. With instant downloads and our 100% money-back guarantee, you can get started on your new marketing plan right now, with no risk! Advanced Users For those of you that need additional flexibility and customization when creating your marketing plan you now have complete control over what's included or not included in your marketing plan. Need additional spreadsheets? Simply add it to your plan outline. Marketing Plan Pro includes many customization features that impress even the most advanced practitioners! Business Background to the Program A classic learning step in all colleges of business, creating a marketing plan, is one of the many fundamental tasks students learn early in their business career. While the academic approach to learning how to prepare a marketing plan certainly is vital in a business curriculum, in the real world of business this process is obviously much more important. The key content areas of the plan are of course essential to any plan, but the eventual output product the marketing professionals prepare is also highly important. The quality plan that is eventually provided can many times frustrate those who might not have ever prepared such a document, and when these folks are also not necessarily computer experts, using a computer to help produce their plan can also become a problem. To the rescue comes this super program from PaloAlto Software, Marketing Plan Pro 2006, that will guide you through all the essential steps in creating a marketing plan, as well as assist with the all important quality output for presentation. Even those less experienced with computers will find using this program to be very easy. The latest 2006 edition of Marketing Plan Pro shines as a unique program focused on developing marketing plans. There just are not as many software applications to guide you in developing marketing plans, as there are in helping with developing business plans. In Marketing Plan Pro 2006 you will find an assortment of tools not found in any other comparable product, along with some new features that highlight this 2006 edition. In the current economy, investors, bankers, and executive teams are looking for marketing plans that make sound financial sense. Marketing Plan Pro 2006 focuses on the main components of a marketing plan that allow entrepreneurs and business managers to demonstrate how their business strategies will lead to financial success. Whether you are starting a business or expanding your current organization, Marketing Plan Pro 2006 helps you create professional marketing plans that assures financial success. New Features in 2006 Edition Included Free: The 22 Immutable Laws of Branding Combining The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding makes this new paperback the perfect bible on branding. The only way to stand out in today's marketplace is to build your product or service into a brand. This book provides step-by-step instructions on how to do so and the extended laws covering the Internet address the new realities of business today. This book is included FREE with Marketing Plan Pro, a $18.95 value! One product with all the features The Standard and Premier versions of Marketing Plan Pro have been combined into one powerful package that can meet the needs of any marketer. The newest version of Marketing Plan Pro includes over 90 new charts, a new Plan Setup Wizard, the ability to create five unique marketing plan outlines and much more. Marketing Plan Pro makes it easier than ever to tailor your marketing plan for your specific business needs. Five Unique Outline Types Match the Plan to Your Needs Create the type of plan that you need for your particular planning situation. Whether you are launching a new product or preparing a market summary for your team, Marketing Plan Pro creates the professional documents you need. Complete Marketing Plan Sales Plan Strategic Marketing Plan Implementation Plan Financial Plan New Focus on Marketing Plan Implementation A fully reorganized plan outline that includes new topics, charts, and tables, keeps you focused on implementing your Marketing Plan. The company worked with industry marketing experts to provide you with everything you need to produce a winning marketing plan, implement it, and track the results. Over 90 New Charts Marketing Plan Pro includes over 90 new charts to help you communicate your marketing plan to your audience. Marketing Plan Pro takes your data and can automatically create colorful 3D charts that help your marketing plan shine. Charts for tracking milestones, sales, and expense breakdowns make it easy to track results and implement your plan. New Plan Setup Wizard Customize your plan to meet your needs with the new and improved Plan Setup Wizard. The Wizard will guide you through the process of configuring your plan outline, your financials, and other key settings to match your plan to your company and your industry. Improved Plan vs. Actual Tools Make sure your company and your marketing initiatives are on track. Marketing Plan Pro includes tools to compare your plan to what actually happened. Easily chart your progress compared to your plan and make course corrections if necessary. New Tables Includes tables and topics to help you implement your plan. New tables include: Customer Lifetime Value ROI Calculators Fixed Costs Sales Pipeline Milestones Tables Target Market Messaging Price List Sales Account Plan Pay-Per-Click ROAS And many more More Reporting Options Marketing Plan Pro now includes the option for two full years of monthly financial reporting and an option for quarterly reports. Present your marketing plan your way with built-in flexibility. Integrated Resources Get the additional help you need directly from Marketing Plan Pro, including direct links to sources for market data, venture capital opportunities, and legal guidance. Show Off Your Plan A marketing plan should look good too. Marketing Plan Pro prints a professional looking marketing plan that includes color charts, professional tables, and a format that’s sure to impress. Export your plan to PDF, create a PowerPoint presentation, or upload your plan to SecurePlan.com and share it over the Web – it’s up to you. Improved formatting, and new printing options make it even better than before. Improved Report Writer Based on your document type, the Report Writer will generate a finished report that includes only the data relevant to your business and planning objectives. Custom Company Logo Through a partnership with LogoYes, Marketing Plan Pro now delivers a custom logo that you can use on your marketing plan cover page to ensure you have a professional presentation. Keen Features Marketing Plan Pro 2006 is the fastest and easiest way to create a comprehensive marketing plan. Develop a plan more efficiently than ever with more assistance and guidance to help you plan to get your business noticed. 70+ Sample Plans Included Don't worry about writer's block with Marketing Plan Pro 6.0, just select one of the sample marketing plans to get you started. SWOT Analysis Gain a better understanding of your marketing needs with a complete analysis of your company's Strengths, Weaknesses, Opportunities and Threats. Preformatted Spreadsheets Make Marketing Budgets a Breeze Built-in Graphic Forecaster Forecast your sales graphically on a chart and your numbers are automatically transferred to your Sales Forecast Table. Easy to use Charts Professionally illustrate your marketing strategy with automatically generated full color charts and graphs. Easy to Use Tables Preformatted tables do your marketing budget and expense calculations for you — Break-even, Sales Forecast, Market Expense Budget, plus more. Automatic Formatting for a Professional Look Built-in Formatting Marketing Plan Pro automatically merges text, tables, and charts and creates your table of contents for you. Fits Every Industry Marketing Plan Pro dynamically produces your plan outline to match your business type, as you move through the EasyPlan Wizard. Preferred Format Marketing Plan Pro is based on a marketing plan format recognized by marketing consultants, including Philip Kotler, author of Marketing Management. Strategy Pyramid See the big picture by putting your strategies, tactics and programs into graphical images. FREE PowerPoint Presentation Templates Present your plan with confidence with a professional PowerPoint presentation with the included templates. Produce Impressive Visuals With Ease Charts will be automatically generated in your marketing plan that will make your plan look impressive from start to finish. Integrates with Other Programs Export to Word, Excel, PDF and HTML Easily format your plan in MS Word, Excel, or even export it to HTML for the Web! Fully Compatible with Business Plan Pro Marketing Plan Pro was designed from the ground up to work with Business Plan Pro. You can import/export numbers between the two programs. Target Audience Marketing Plan Pro 2006 will definitely appeal to anyone needing assistance with creating a professional marketing plan, especially those who have never completed this important planning document. This is also an excellent example of the best of the software market all public libraries should make a point to add to their collection. While many libraries already do a super job of providing print material for use by job seekers, adding this vital marketing plan making program is a certainty in their effort to assist with this important process. Price $179.00 Marketing Plan Pro 2006 $  39.00 Upgrade to Marketing Plan Pro 2006 from versions 6 or older Note that this price includes one of the most thorough, complete documentation manuals you will ever see. When so many other software vendors commit to loading all their help on disc, it is a surprise to find that with Marketing Plan Pro 2006 you also get a superb paper-based manual. System Requirements Pentium PC or Higher Windows 98, ME, 2000, XP RAM - Operating system minimum requirements 100MB free hard disk space 70MB for IE 6 or higher required (IE 6 included) CD ROM drive Super VGA (800 x 600) with 256 colors display (16-bit recommended) Windows compatible printer Internet connection required for Internet features About Palo Alto Software Palo Alto Software—The Planning People—develops, publishes, and markets software products for use with personal computers. Its products offer task-oriented, "know how" solutions for small-business and home-office entrepreneurs, professionals, and middle managers. The company is a privately-owned corporation in Eugene, Oregon. Palo Alto Software's Windows products include Business Plan Pro, Marketing Plan Pro, Web Strategy Pro and Advertising Plan Pro. For several years, Business Plan Pro has led its category (according to NPD Intellect, formerly PC Data), outselling all of its competitors combined. Palo Alto Software's Macintosh-based business-plan software is Business Plan Toolkit. Information on business planning and marketing planning can be found at www.bplans.com and www.mplans.com. These sites include sample business and marketing plans and scenarios, practical advise on planning, and a panel of experts who have answered more than 1,400 questions. Bplans.com has won awards as a valuable "plain talk" resource. Palo Alto Software's founder and CEO is Tim Berry, a renowned planning expert. He is listed in the index of "Fire in the Valley", by Swaine and Freiberger, the history of the personal computer industry. Tim's biography is at www.timberry.com. Palo Alto Software develops, publishes, markets, and supports personal computer software that incorporates task-oriented tools, techniques, and know-how in practical, easy-to-use products. Palo Alto Software, Inc., was founded in Palo Alto (CA) in 1983 as Infoplan, a sole proprietorship. In 1988 it was incorporated in California as Palo Alto Software. Palo Alto Software moved to Oregon in 1992 and was subsequently merged into Palo Alto Software, an Oregon corporation. During the 1980s, the company focused mainly on consulting and market research, with clients including Apple Computer, IBM, Hewlett-Packard, Lotus Development Corporation, Ashton-Tate and others. Its forecasts of the personal computer market in Mexico became the standard source in that market until Select S.A. was established in 1988. Founder Tim Berry developed annual business plans for Apple Latin America from 1984 through 1987, during which time sales quadrupled, and for Apple Japan from 1991 to 1993 as sales increased tenfold. The business plan product evolved from extensive consulting in business planning for large and small companies. In 1984, Infoplan published a business plan template, which accompanied a book published by Oasis Press, and in 1988, the original version of Business Plan Toolkit was published. Since its release in 1995, Business Plan Pro has seen favorable reviews by numerous business and high-tech magazines, and Internet sites; it is regularly on Amazon.com's top 10 list of best-selling business software. Business Plan Pro has won many honors, and customized versions have been developed for corporations; regional version are available in Canada and the United Kingdom, as well as for Portuguese and Spanish speaking users. The most recent versions, Business Plan Pro 2003 and Business Plan Pro 2003 PREMIER, were released in September 2002. Contact PaloAlto Software 144 E 14th Ave Eugene, Oregon 97401 541-683-6162 FAX 541-683-6250 Technical Support: 541-683-6162 FAX 541-683-6250 Sales: 800-229-7526 www.paloalto.com